Overview of SRG Holding Limited

SRG Holding Limited is a UAE-based Dubai real estate developer and family-owned holding company with a diversified focus across real estate development, property management, hospitality, real estate investments and wholesale trade.

Founded in 1958 and led by the second generation of the AlRafi family, the group expanded into real estate in the early 1970s and upholds values of honesty, integrity and long-term partnership.

What the developer is known for

• Real estate development and management in the UAE, including hotel and hospitality assets
• Hotel business and related hospitality investments
• Real estate investments and wholesale trade
• Projects that include studios and apartments fully furnished with modern design furniture and high-quality materials, often reflecting premium amenities
• A disciplined design and construction approach that emphasizes construction quality and thoughtful design
• Notable properties in its portfolio, such as Burj Al Salam, Sheraton Grand Hotel Dubai, AlSalam Hotel Suites, Marina Heights Tower and AlSalam Grand Hotel & Hotel Apartments

Portfolio focus

The portfolio focuses on a mix of residential, hotel and mixed-use developments, prioritizing premium residential projects and well-appointed properties with high-quality interiors. Notable properties in the portfolio include Burj Al Salam, Sheraton Grand Hotel Dubai, AlSalam Hotel Suites, Marina Heights Tower and AlSalam Grand Hotel & Hotel Apartments.

Quality, design and delivery approach

SRG Holding Limited emphasizes careful study of every aspect of the design, construction and finishing of each facility, underscoring construction quality and a thoughtful design approach. This disciplined process supports consistent project delivery and asset performance.

For buyers and investors

For buyers and investors, SRG Holding Limited offers a structured development program guided by its long-term partnership ethos, with experience across real estate and hotel projects. The approach emphasizes a transparent process and an investment perspective to help build buyer confidence.

Who this developer may suit

• Investors seeking exposure to UAE real estate and hospitality sectors
• Buyers looking for properties with modern furnishings and high-quality materials
• Partners seeking long-term, value-driven collaborations
• Stakeholders interested in international expansion and strategic partnerships
• Professionals seeking reliable asset management and property oversight

Questions

When was SRG Holding Limited founded?

SRG Holding Limited was founded in 1958.

What sectors does SRG Holding Limited operate in?

It engages in the development and management of real estate, the hotel business, real estate investments and wholesale trade.

What is notable about SRG Holding Limited's design and delivery approach?

The company carefully studies every aspect of the design, construction and finishing of each facility, prioritizing construction quality and a thoughtful design approach to support project delivery.

Which properties are part of SRG Holding Limited's portfolio?

Its portfolio includes Burj Al Salam, Sheraton Grand Hotel Dubai, AlSalam Hotel Suites, Marina Heights Tower and AlSalam Grand Hotel & Hotel Apartments.

What is SRG Holding Limited's international strategy?

SRG Holding Limited aims to expand its presence in international markets by exploring new opportunities and strategic partnerships. For neutral market guidance, Green City Real Estate can offer independent assistance.