Dubai is consolidating its status as one of the safest cities in the world. In 2025, the emirate's police were recognized as the most authoritative law enforcement agency in the global Institutional Brand Value Index, taking first place and receiving the highest AAA+ rating from Brand Finance, an international agency.

According to an assessment, The Dubai Police brand was worth 57.9 billion dirhams (approximately $15.8 billion). This is a record figure that confirms the high level of trust in the public safety system in the emirate.

Why does Dubai deserve recognition?

When compiling the rating, Brand Finance surveyed more than 8,000 people in 10 countries. Key criteria were taken into account:

Guarantee of safety and security — 67%

Honesty and integrity — 60%

Work efficiency — 64%

High ethical standards — 59%

Professional interaction — 62%

Innovation and technology — 54%

Positive image and social media — 57%

Lieutenant General Abdullah Khalifa Al Merry stressed that the recognition reflects the high level of public and international trust in the law enforcement system in Dubai. In recent years, the emirate has become an example technological and intelligent police model, integrating AI, big data and innovative digital services.

Safety as a factor in choosing a property in Dubai

low crime rate;

quick response from emergency services;

high digitalization of police services (for example, SPS smart police stations, 24-hour online services and video surveillance systems throughout the city);

a safe environment for families, children and seniors.

All this makes buying a property in Dubai — whether it's an apartment in Dubai Marina, a villa on Palm Jumeirah, or an apartment in Downtown — not only a profitable investment, but also a guarantee of a quiet life in one of the most protected cities in the world.

Technology and trust are at the core of Dubai Police's image

Additional initiatives that strengthen the image of the police include:

launching Esaad loyalty programs for residents and government employees,

executing international special forces competitions and esports tournaments,

participation in public events and educational programs,

utilizing supercars in the police fleet, as an element of an open and friendly image.

Dubai is not just about luxury skyscrapers and real estate investments. It is also a high level of security, trust and transparency. This is why more and more families, investors and expats are choosing the emirate as a place to live and invest in.