In recent years, the United Arab Emirates has not only been strengthening its position in the luxury real estate market, but also becoming a global center for the production and sale of exclusive cars. The increase in the number of ultra-rich people moving to Dubai and Abu Dhabi is driving demand not only for penthouses and villas, but also for luxury cars that emphasize the status of owners.

The influx of wealthy investors is creating demand for exclusive cars

The Emirates has become a real magnet for entrepreneurs, executives and digital nomads looking for a combination of comfort, safety and high-quality infrastructure. Today, this audience is creating a steady demand for individually customized cars — from limited sports cars to premium SUVs adapted to the UAE climate.

The category of young customers aged 18 to 29 is especially growing. This is a new generation of millionaires who want not only to buy a car, but to create a unique image — in body color, interior trim and choice of materials. Increasingly, women who hold influential positions in business and the public sector are also becoming customers.

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SUVs are the favorites of the UAE market

Premium SUVs are the most popular among customers in Dubai and other emirates. They are ideal both for driving on the highways of the metropolis and for driving on desert dunes, which makes them an integral part of the local lifestyle.

Infrastructure, taxes and lifestyle are growth triggers

A well-developed road network, relatively low car maintenance costs, no income taxes and a luxurious lifestyle make the UAE market particularly attractive for automakers. Unlike Europe, where eco-friendly and economical models dominate, the UAE prioritizes power, luxury and exclusivity.

Market prospects: cars and real estate — investments in status

Analysts estimate that the luxury car market in the Middle East, which was estimated at $20 billion in 2024, will grow to $30 billion by 2032. This reflects the continued growth in interest in high-profile products and services, from supercars to luxury properties in Palm Jumeirah, Downtown Dubai and Dubai Hills Estate.