The world's first Mercedes-Benz branded city in Dubai

A unique development project will be implemented in Dubai — the world's first city under the Mercedes-Benz brand. Plans to create it have been announced Binghatti Developers and the legendary Mercedes-Benz car brand. The total investment in the project will amount to 30 billion UAE dirhams.

The new project has been named Mercedes-Benz Places — Binghatti City and will be a landmark event not only for Dubai's real estate market, but also for the global branded real estate industry.

The location and scope of the Mercedes-Benz Places project — Binghatti City

The city of Mercedes-Benz will be located in a prestigious area Meydan, one of Dubai's most rapidly developing districts. The total building area will exceed 10 million square feet, which makes the project one of the largest branded residential complexes in the UAE.

The project will be the second joint development project Binghatti and Mercedes-Benz in the branded real estate segment after a successful launch Mercedes-Benz Places Dubai.

The first master-planned city from Binghatti Developers

For Binghatti Developers this project is of strategic importance. Mercedes-Benz Places — Binghatti City will be the first fully master-planned community in the developer's history. This means an integrated approach to the development of an area where residential, commercial and public spaces are combined into a single urban ecosystem.

The architecture and concept of the Mercedes-Benz branded city

The project will be implemented in the format multifunctional city of several residential towers, united by a common concept and infrastructure. Within the complex, the following will be integrated:

• Mercedes-Benz branded residential towers
• shopping areas and boutiques
• public spaces and recreation areas
• facilities for leisure and everyday life

The architectural and design approach is based on the Mercedes-Benz corporate philosophy Sensual Purity, which combines elegant forms, technology and emotional comfort.

The importance of the project for the Dubai real estate market

The launch of the world's first Mercedes-Benz city confirms Dubai's status as a global hub for innovation and luxury real estate. The project is aimed at both buyers of premium housing and investors interested in unique assets with high potential for value growth.

Mercedes-Benz Places — Binghatti City will become a new benchmark in the branded real estate segment in the UAE, combining the prestige of a global brand, large-scale development and a high standard of living.