Dubai remains one of the most transparent and digitized real estate markets in the world. Each investor can independently monitor real data on deals, trends and demand. However, in order to make no mistake when buying an apartment or villa, it is important to consider not only the location or view, but also price range, which is the most in demand.

Let's figure out what budget the easiest way is to resell the property later or rent it out quickly. To do this, we rely on official statistics for Q3 2025, during the peak season in the Emirates.‍

Distribution of transactions by property value in Dubai

According to official sources, real estate purchases in Dubai are distributed as follows:

Price range Share of all deals

up to 1 million dirhams 25%

1 to 2 million dirhams 39% (The most popular)

2 to 3 million dirhams 15%

3-5 million dirhams 11%

5+ million dirhams 10% (Lowest demand)

‍Why the range of 1 to 2 million dirhams is the most liquid‍

It is in this segment that they are offered most popular formats accommodation: 1- and 2-bedroom apartments, which are ideal for:

• For short and long term rentals

• For the lives of young couples and residents

• For resale as the market grows‍

Demand is stable both from local tenants and from foreign investors who need to get an asset in a stable jurisdiction with a yield of 7-9%.

Most of the new launches from developers offer installations without interest housing is in this budget — entry into the market is available.

What about the other segments?

Real estate under AED 1 million

• Very high competition — 25% of deals.

• Often — studios and compact 1-bedroom apartments in JVC, Dubai South, Arjan, etc.

• It sells quickly, but the price increase is limited.

Segment 2-3 million dirhams

• Comfortable 2-3 bedroom apartments, sometimes townhouses.

• Strong demand among families, renters and Golden Visa buyers.

Segment 3-5 million dirhams

• High-quality villas and premium apartments in Dubai Hills, DAMAC Hills, Sobha, Town Square

• Average demand, it often takes longer to sell.

Luxury real estate 5+ million dirhams

• It sells more slowly — the share of deals is minimal.

• Customers — HNWI, often from abroad.

• Investments are possible, but you need a broker with a strong exit strategy.

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‍ How do I choose the right property?

The main rule — follow demand. If you are:

• You buy for a purpose quick resale → choose properties in a range 1 to 2 million dirhams.

• Invest in rental business → 1 to 2.5 million dirhams is the optimal format.

• Would you like safe capital growth → watch the first sales from the developer on the pit.

Conclusion: invest in what the market is looking for

1 to 2 million dirhams — the segment in which it falls highest demand at the Dubai market. This is where it's easiest:

• Resell the property

• Find a tenant

• Get high profitability

This is the optimal budget for most investors, especially at the start.