Investing in real estate in the UAE remains one of the most reliable ways to protect capital and generate income. However, not every property is increasing in value. Therefore, it is important to understand which segments bring stable profits and which ones lead to negative profits. In this article, we'll look at what is the most profitable thing to buy in 2025to minimize risks and make money from both growth and resale.

Comparison: Post-COVID market and today

year 2020

After the pandemic, despite overall market growth, 8 out of 10 resold properties were sold in the red. This reflects the unwillingness of buyers and investors to market fluctuations and the poor choice of assets at the start.

Year 2025

According to the latest data, only 18% of properties are sold below purchase, that is only every 5th lot goes at a loss. This indicates stable market growth and more conscious investors' strategies.

What is more profitable: ready-made real estate or off-plan?

Deal type Share of unprofitable resales

Off-plan (under construction) 14%

Ready-made property 19%

Conclusion: buy on a pit (at an early stage of construction) much more profitable, especially if you enter the project at the first stage and choose locations with future potential.

What to choose: apartments, villas, land or commerce?

For each type of property, the percentage of resales “in the red” differs:

Property type Share of sales at a loss

Apartments 18% (every 5th object)

Commercial 14%

Plots of land 9%

Villas 6%

Off-plan villas 2% (!)

Conclusion:

The most sustainable category is villas and townhouses under construction.

Low risk, high profitability, structural market deficit and strong consumer demand.

Why off-plan villas are the best choice:

• The risk of loss is only 2% — the lowest rate in the UAE real estate market.

• Cost increase — due to limited land supply and high demand among family tenants.

• 0% installment — Most developers offer comfortable payment schemes without bank interest.

• Minimum competition — especially at the excavation stage, when entering the market is possible at the lowest possible price.

• Steady demand from end users (those who buy for a living, not speculation).

How much does it cost to enter?

You can invest in a villa on a pit from 700,000 dollars. Such projects are most often located in growing areas with a new master plan, good transport accessibility and planned infrastructure (schools, malls, hospitals, etc.).

Conclusion: 2025 investment formula

If you want reduce risks and definitely not lose money — focus on off-plan villas or townhouses:

- minimal chance of loss

- maximum growth during construction

- convenient terms of purchase by installments

- high demand among residents and tenants

Instead of an overheated segment of apartments and apartments, it is better to choose low-rise buildings in new clusters — there, profitability is higher and competition is lower.