Dubai Square Mall is one of Dubai's most ambitious projects, which is being built in the district Dubai Creek Harbour. The retail area is declared at the level 2.6 million square meters, and is expected to open in about three years. The overall master plan of the territory is assessed at 180 billion dirhams and covers about 11 million square meters.

The project is positioned as the largest shopping mall in the world, which can be about twice as large as Dubai Mall. This is an important signal for the real estate market: such properties are becoming not just retail outlets, but anchors that can change demand and prices in entire districts.

Why Dubai Square could boost prices and occupancy rates around

Experts note that the emergence of Dubai Square can have a strong effect on surrounding real estate. During the first years of operation, the project can stimulate:

• the increase in demand for renting and buying housing in Dubai Creek Harbour;
• increasing the occupancy rate of apartments, hotels and offices;
• higher rates and premium pricing in adjacent neighborhoods;
• development of commercial infrastructure and services.

Large shopping destinations in Dubai have traditionally become points of attraction for tourists and residents, which directly affects the investment attractiveness of the districts.

A new “center of attraction” for the city: Creek Harbour will strengthen positions

Today, the main retail and tourist flows in Dubai have historically been concentrated around Downtown and Sheikh Zayed Road. However, the launch of Dubai Square could expand the city's demand map and make Creek Harbour a full-fledged destination, and not just a promising area.

This scenario supports the model of multipolar Dubai, where different zones are developing as independent centers with their own infrastructure and value.

Technology and entertainment as a competitive advantage

Dubai Square Mall is being created as a next-generation project. The concept states:

• innovative retail and entertainment formats;
• integration with infrastructure for electric vehicles;
• possible drive-through format for individual trading zones;
• connection to Dubai Creek Tower;
• focus on family scenarios and 24-hour lifestyle.

It is the unique experience and convenience of visiting that will determine whether the project will be able to maintain high interest and ensure an increase in the value of nearby properties.

Megaproject risks: why transport and convenience are important

Experts emphasize that scale alone does not guarantee success. At this size, the following are critical:

• convenient access and transport links;
• parking and proper navigation;
• comfort inside the space;
• high-quality selection of tenants and experiences that cannot be replaced by online shopping.

If the project becomes part of a full-fledged urban ecosystem with housing, offices and hotels, scale will become a strong advantage rather than a risk.

Conclusion: Dubai Square could become a driver of real estate growth in Creek Harbour

Dubai Square Mall can become a key element of development Dubai Creek Harbour and one of the strongest factors in price increases in this area. For investors, this means the potential for increasing capitalization and demand, especially in projects near the future retail anchor.

When the concept is implemented at its declared level of quality, Dubai Square may open a new chapter of development for Dubai — with increased tourism, retail and investment attractiveness of real estate in Dubai. Dubai Creek.