Branded real estate is becoming one of the key market segments

By 2030, the number of branded residential projects in Dubai could increase by about 80% and approach 250 properties. Such forecasts are provided in the analytics of the consulting company VVS Estate and the Savills Branded Residences 2024/25 report.

Branded real estate continues to strengthen its position as one of the most popular formats in the premium housing market, combining service, location and recognizable international brands.

The global market is showing steady growth

According to Savills, the global market for branded residences has grown by more than 180% over the past ten years.

To date:
more than 700 projects have already been completed around the world,
about 790 facilities are under construction or planning.

This segment continues to expand actively in both resort and urban locations.

Dubai is the world leader in the number of branded residences

About 140 branded residential projects are already operating in Dubai, making the emirate the largest market for this type of real estate in the world.

The EMEA region (Europe, Middle East and Africa) accounts for almost 30% of the global branded residency offering, while the Middle East accounts for about 12% of the global total.

The Middle East will show maximum growth rates

Analysts expect that the Middle East will lead the way in expanding supply. By 2030, the number of branded projects in the region may increase by about 120%.

A number of facilities already have confirmed commissioning dates:
Address Residences The Bay and St. Regis Residences Downtown — 2026;
Vida Residences Dubai Hills — 2027;
Palace Residences Dubai Hills and Six Senses Dubai Marina — 2028;
Address Residences Dubai Hills — 2029.

Why this is important for investors

The growth in the number of branded residences reflects strong demand from international buyers. Such projects are traditionally distinguished by:
higher liquidity,
stable rental demand,
a premium to the price due to the brand and service,
attractiveness for long-term investments.

The development of this segment confirms Dubai's status as one of the world's leading centers for luxury residential real estate.